List Price:		$399
Upgrade Price:		$99

Set the mood on any timeline

(this product replaces Magic Bullet Editors v2)

Now shipping!

Videos and blog

• Getting started video tutorial
• Read Stu's Blog
• Overview video by Stu

Created by Stu Maschwitz special effects guru and co-founder of The Orphanage

Desert sunrise, Arctic tundra, nighttime urban streets: the look of your footage defines the mood. Now you can define the style of your video or film, regardless of on-set conditions, with powerful imaging tools. Choose from more than a hundred Look presets, all neatly organized into 10 categories, to help set the mood for everything from a wedding to the next Sundance original.

You also get Magic Bullet LooksBuilder, a stand-alone application that lets you pre-visualize looks on set or anywhere, using a JPEG or TIFF image. Look presets are portable and load into any of the editing hosts, so the same Looks you create on set are the ones you finish with in the editorial suite. It’s no longer necessary to have an expensive finishing system. Magic Bullet Looks provides hundreds of options with one click.

What is a Look? Traditionally achieved with filters, filming techniques or chemical processes, a "look" was any treatment applied to film stock to lend it a color, appearance, or mood. With digital editing, many more sophisticated effects are now possible. Often referred to as color correction, the process is similar to working in a virtual darkroom. Ordinary footage can be made to look like old films or TV, colors can be adjusted to turn a daytime shoot into film noir, and camera tricks can be simulated digitally.

A Designers Interface
For the first time, you can design and refine a look with a user experience that balances ease of use with the power of 36 distinct Look Tools. The new interface offers Quick Drawers for accessing tools and presets without taking up valuable space. Tool controls keep clutter to a minimum. Also, a linear-light processing engine provides fluid interaction using the power of your graphics card.

100-Look Library
More than one hundred unique Looks, conveniently organized by category in the Look Library, are a great starting point for defining the mood of any scene. The presets range from simple exposure and film process emulation to radical color changes. Best of all you can use the Look Theater to browse through the library using your own images—finding a look couldn’t be easier.

Looks with Legs
You can use Magic Bullet Looks as both a plug-in and a stand-alone application. The plug-in launches the LookBuilder design application, accesses presets and renders looks inside a variety of applications, including Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro, Apple Motion, and Avid Systems. The application lets you refine and create looks anywhere, from on set to your edit suite, using any image as a foundation. Go from pre-visualization to final output, all with the same look.

See more images

• A designer's interface that balances ease of use with the power of 36 distinct Look Tools that emulate how light is captured on film.
• Quick Drawers provide access to tools and presets without wasting valuable space
• Linear-light processing engine takes advantage of your graphics card to provide fluid interaction
• Over 100 unique Looks are organized by category, ranging from simple exposure and film process emulation to radical color changes
• Browse the library using your own images with the Look Theater
• Works as both a plug-in or a standalone application
• Customize one of the 100 presets with LooksBuilder, or create your own Look from scratch
• Experience blazing speeds with GPU acceleration

• Plug-in for Adobe After Effects, Final Cut Pro, Avid, Adobe Premiere Pro, & Motion
• Stand-alone LooksBuilder application runs on laptops for Looks generation anywhere
  Magic Bullet Misfire, which adds film damage such as dust and scratches to artificially age a film

• A revolutionary interface makes creating and customizing new looks easier and more intuitive
• More than one hundred Look presets that offer more options than ever
• 36 new tools expand upon the previous version’s 10 simple functions
• The $99 price makes it painless upgrade for existing users

• Whether you’re a novice or a pro, it’s easy to set the mood of your movie with Magic Bullet Looks. Looks are grouped into 10 categories all neatly arranged in QuickDrawers—maximizing your workspace.
• The Look Library helps you quickly find the Look that best suits your project. With more than a hundred to choose from, it’s easy to find a good starting point to define a mood. You can then use the preset as is, or customize the settings and then save it as your own new preset.
• With this single tool, you can define the style of your movie in After Effects, Final Cut Pro, Motion, Premiere Pro, or Avid editors and render final quality results.
• Open Magic Bullet on your laptop, take a frame, and pre-visualize the look of a shot right away. Then save your work and load the look preset later into After Effects or your favorite editing application.
• Magic Bullet Looks makes a great complement to the Magic Bullet Colorista color correction tool.
• The new Magic Bullet Looks Builder, a stand-alone application that lets you pre-visualize looks anywhere using a JPEG or TIFF image.

Magic Bullet Looks features 36 tools for creating looks. Here are a few:

• Edge Softness creates out-of-focus areas with controllable falloff.
• Star Filter generates 2-point star shapes on over-bright areas of an image.
• 2-strip Process emulates the old technical 2-strip printing process.
• Print Bleach Bypass emulates the look of the using a skip bleach process on print film instead of the negative.
• Anamorphic Flare produces the look of an anamorphic flare created from internal lens reflections.

• Create and save your own unique looks to use them again on future projects
• Adjust the mood to match the scene or dialogue throughout your movie
• Match look of TV or film (for example, The Matrix, Traffic, CSI, and Saving Private Ryan)
• Add warmth to wedding videos, even when shot on cloudy days
• Emulate the apprearance of specific film stocks and technical processes such as TechniColor, Bleach Bypass, 2 and 3 process
• Simulate different time periods and aged appearance
• Create a distinctive look to visually distinguish a flashbacks or other special sequences
• Used by NBC, ABC, Disney, and Time Warner and thousands industry pros to enhance TV commercials, music vidoes, movies, wedding videos, and Web and corporate videos

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